WORTH IT?
Master the cost, value & positioning for your product brand
✹ 50% OFF BLACK FRIDAY SALE: €249 → Just €127 (Save €122)
This week only. No extensions. No exceptions.
Join product founders who've stopped guessing their prices.
Stop guessing your prices. Start pricing strategically.
"I was undercharging by 40%. This course helped me see exactly where and why." - Sarah, ceramics founder
You've launched the product. You've made the sales. You've second-guessed your prices more times than you can count.
Maybe you're undercharging and burning out. Maybe you're overpriced and no one's buying. Maybe you're just… guessing.
This course is how you stop that.
This isn't "charge your worth" fluff. This is about knowing your numbers, understanding your customer, and building a product that's priced right, not just high.
Built for product-based founders who are done with guessing
If you're building a physical product brand—fashion, ceramics, accessories, homeware, skincare, anything tangible—this course was made for you.
✔️ You want to feel confident and clear when stating your price
✔️ You want your product to feel worth every penny, both to you and your customer
✔️ You've hesitated to raise prices because you're unsure about the right approach
✔️ You're not in business to sell cheap. You're here to sell well.
✔️ You don't want to scale a flawed business model—you want to build something lasting
Whether you're handmade, small-batch, sustainable, or scaling, you need pricing that truly works for your business
What you'll get over 7 days:
✹ Pricing breakdowns that specically apply to product businesses
✹ The 3-part pricing model we teach at School of NEON, based on cost, value, and experience
✹ Real talk on brand perception, margins, and the mental load of underpricing
✹ Downloadable tools + prompts that help you calculate and clarify your ideal price
You'll walk away knowing exactly what to charge, why, and how to make it feel good on both sides of the transaction.
THe curriculum
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Calculate what your product actually costs
Most founders think they know their costs. They don't. Learn the true cost calculation including materials, labor, overhead, taxes, fees, shipping, and your time.
Includes:
Complete cost calculation template
Hidden cost checklist (12 costs most founders miss)
Margin targets for sustainable growth
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Understand what you're really selling
Your customers aren't buying your product. They're buying transformation, feeling, status, solution. Identify and articulate your real value proposition.
Includes:
Value identification framework
Customer transformation mapping
Competitive positioning clarity
-
Find your place in the pricing landscape
Are you affordable, premium, or somewhere between? Understand your competitive landscape and choose your strategic position.
Includes:
Market positioning map
Competitive analysis template
Price positioning strategy
-
Build up to higher prices properly
Premium isn't about charging more. It's about creating experiences that support higher prices. Align brand, messaging, and customer experience.
Includes:
Premium pricing checklist
Brand alignment audit
Customer experience upgrade plan
-
Roll out new prices with confidence
How do you actually change prices without losing customers? Price testing, customer communication, and risk-minimizing strategies.
Includes:
Price testing framework
Customer communication templates
Implementation timeline
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Make your prices feel obvious
Present prices so customers say "yes" not "let me think about it." Sales psychology, objection handling, presentation strategies.
Includes:
Objection handling scripts
Price presentation templates
Sales psychology insights
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Build a sustainable pricing system
When to raise prices? How to plan for growth? Ongoing strategy, review processes, and scaling considerations.
Includes:
Annual pricing review process
Growth-based pricing strategy
Scaling framework
BONUS #1: The Founder Visualisation Session
Value: €75 - Yours FREE
Specifically designed for product founders to shift how you see your brand, your customer, and your positioning in the market.
What happens in 20 minutes:
Break through mental blocks about what you “should" charge
Visualise your ideal customer's buying journey and decision-making process
See your product through fresh eyes and identify untapped value
Align your internal narrative with your external pricing strategy
This visualisation alone has helped founders justify price increases of 30-50% because they finally saw their product's true position in the market.
BONUS #2: €50 Voucher for Your Next SON Course
Value: €50 - Yours FREE
Ready to keep building after you master pricing? This voucher gives you €50 off any future School of NEON course or program.
Whether you want to dive deeper into brand positioning, learn sustainable scaling strategies, or join our founder community, you're already ahead.
The truth about premium pricing
Luxury isn't a number
You can't just slap a €300 price on something and call it premium.
If your product doesn't feel premium, if your brand doesn't support the price, if your customer journey falls flat, then it doesn't matter how much you charge.
You're not luxury. You're just overpriced.
Worth It? will never tell you to raise your prices blindly. We'll help you figure out the price that's right for you, grounded in your costs, your market, and your brand.
You'll learn:
How to build up to premium pricing without losing trust
How to make sure your product, packaging, and positioning support the number on the tag
How to feel confident not because you're guessing, but because you've done the work
And if you do want a luxury brand?
We'll show you how to build one, properly. Not just by charging more, but by crafting a brand experience that justifies and holds a higher price.
You'll learn how to:
Align your visual identity, tone of voice, packaging, and CX with premium pricing
Spot the gaps between your current price and your desired brand perception
Shift your narrative and energy so your pricing doesn't just land, it sells
Because premium isn't about ego. It's about execution.
What this is NOT:
✘ A "just raise your prices" pep talk
✘ A generic business course built for service providers
✘ A vibe-led pricing guide with no numbers
✘ A crash course in luxury aesthetics without substance
This is strategy for the long run.
Most founders spend years underpricing and overthinking. They build beautiful products on broken foundations. They feel ashamed to charge more and confused when cheaper pricing doesn't help either.
This course will save you years of mental load. It will give you the clarity you need and the numbers to back it.
Don't let confusion set your price.
If you've been stuck in decision paralysis, winging it on every price tag, or basing your numbers on fear instead of facts, this is the reset you need.
About School of NEON
SON is a business school for product-based founders who are building slow, beautiful, intentional brands and want to scale with clarity, not chaos.
We teach:
How to price sustainably
How to build brands that feel like art but sell like strategy
How to grow in a way that respects your values, your time, and your margins
We've worked with fashion brands, ceramics studios, design-led product founders, and indie labels across Europe, Australia, and beyond.
This is your in.
TESTIMONIALS
“I didn’t realize how much time I was wasting second-guessing myself. I’d tweak my prices 100 times, then hide. After going through your pricing module, I finally got the courageto sat down, do the math once, and for the first time I felt calm pressing publish. It’s wild how much headspace that frees up. I sold 3 yesterday, so thank you, the course already paid for itself!” — L.S.
“I signed up thinking I’d get tips on marketing but I ended up with a completely new mindset. I stopped comparing myself to people on Instagram and started focusing on what’s sustainable for me. For the first time, I actually believe this can be my career and not just a phase. That belief changes how I show up every single day.” — E.F.
“The Neon Lab session gave me permission to think bigger. I came in wanting to tweak my packaging but walked out with a plan for scaling my WHOLE product line!! It was the first time someone treated me like a founder with vision instead of just a maker. It has completely changed how I see myself.” — S.B.
“When I booked Neon Lab, I thought we’d just tidy up my brand identity and make me look more professional. What actually happened was that you pushed me to stop hiding and name the kind of founder I want to be. That conversation made me scrap my old plan and rebuild from a place that feels way more aligned. It’s terrifying, but also the first time I’ve felt like the CEO of my own business instead of an intern running around!!” — T.V.
Get Worth It? today
€127 this week only (Regular price: €249 - Save €122)
✅ Worth It? 7-day course - Complete pricing framework
✅ BONUS: Founder Visualization Session (€75 value)
✅ BONUS: €50 SON Course Voucher (€50 value)
✅ Downloadable workbooks and pricing tools
✅ Lifetime access to all materials
Total value: €374 - Yours for €127
This price ends Sunday 11:59pm. No extensions.
Even at full price, it's worth every cent. But right now, you save €122 and get €125 in bonuses, Black Friday only.
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