ABOUT US
SON is built for people who think in ideas, images, and experiences. Everything we teach respects creativity as the starting point, not the afterthought. SON is built for people who think in ideas, images, and experiences. Everything we teach respects creativity as the starting point, not the afterthought.
OUR VALUES
Creative at the core.
SON is built for people who think in ideas, images, and experiences. Everything we teach respects creativity as the starting point, not the afterthought.
Ambitious without apology.
We believe creatives deserve to scale their ideas into real businesses that generate money, stability, and impact—without being told to “stay small.”
Practical and clear. No jargon, no overcomplication. We give you tools you can actually use, explained in a way that makes sense and sticks.
Cultural, not corporate. Our approach feels closer to a studio or an artist’s talk than a business seminar. The content is rigorous, but the atmosphere is alive, creative, and grounded in culture.
Long-term over quick wins. We teach you how to build brands that people return to again and again, not just flashes of hype that fade as quickly as they appear.
Collective energy. We believe in the power of learning together. SON is a space where creative founders connect, share experiences, and grow side by side.
FOUNDER STORY
SON is built for people who think in ideas, images, and experiences. Everything we teach respects creativity as the starting point, not the afterthought.
Ambitious without apology.
We believe creatives deserve to scale their ideas into real businesses that generate money, stability, and impact—without being told to “stay small.”
Practical and clear. No jargon, no overcomplication. We give you tools you can actually use, explained in a way that makes sense and sticks.
Cultural, not corporate. Our approach feels closer to a studio or an artist’s talk than a business seminar. The content is rigorous, but the atmosphere is alive, creative, and grounded in culture.
Long-term over quick wins. We teach you how to build brands that people return to again and again, not just flashes of hype that fade as quickly as they appear.
Collective energy. We believe in the power of learning together. SON is a space where creative founders connect, share experiences, and grow side by side.
NEON LAB
NEON Lab is our consultancy studio where we collaborate with founders to refine positioning, craft storytelling and guide creative direction.
Whether you are at the beginning of your journey, managing growth or preparing to scale, we help your brand take shape in a way that feels authentic and future-proof.
