THE BUSINESS SCHOOL FOR CREATIVE FOUNDERS.
SCHOOL of NEON helps makers build profitable, visionary brands - without sacrificing creativity.
We create online courses that feel like studio time: immersive, hands-on, and creative. You’ll learn how to build a brand - from pricing and positioning to campaigns and sales, in a way that expands your imagination while sharpening your execution.
WHAT KIND OF FOUNDER ARE YOU?
Not all creative founders are built the same.
Some are Visionaries stuck in refinement loops. Others are Quiet Powerhouses perfecting in private. Some are DIY Hustlers sprinting fast but missing structure.
Find out your creative founder type by taking our free quiz and what it means for your next move. You’ll receive a personalised workbook that turns self-awareness into momentum.
THE WORLD UNDERESTIMATES CREATIVE ENTREPRENEURS
Too often, creativity is treated as fragile - brilliant for sparking ideas, but incapable of scaling. We know the opposite is true: when creatives are given the right tools, businesses thrive.
Most business schools teach rigid formulas for corporate managers. SCHOOL of NEON was built for founders who think in aesthetics, experiences, and possibilities. We translate that imagination into structures that create resilience, momentum, and growth.
At SCHOOL of NEON, creativity isn’t something to “protect” from business. It’s the engine that drives a business forward.
BUILD YOUR DREAM PRODUCT BUSINESS
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BUILD YOUR DREAM PRODUCT BUSINESS |
30-50% OF YOUR PRODUCT SALES COULD HAPPEN IN NOVEMBER + DECEMBER. ARE YOU READY?
2025 HOLIDAY SALES E-BOOK
The 2025 Holiday Ebook is our strategic guide to help you make it count.
✹ A clear timeline from October through January
✹ One focused, brand-safe Black Friday offer
✹ A mapped-out December content plan
✹ 4 weeks of email + social prompts
✹ Messaging angles for gifts, parties, hosting + self-gifting
✹ A short-lead PR strategy
✹ January reset messaging to turn once-a-year buyers into loyal ones
It’s everything you need to run the season without rushing it.
A 6‑MONTH, BUILD-AS-YOU-GO COURSE FOR MAKERS LAUNCHING THEIR FIRST BRAND.
FROM PRODUCT TO PROFIT
Our flagship course for creatives building a product brand from scratch - with guidance, structure, and a blueprint that eliminates overwhelm.
Product to Profit is a build-as-you-go, studio-style experience designed to take you from first idea to full brand launch in 12 modules, over 6 months.
Part agency, part business school, part creative direction, SCHOOL of NEON courses are taught by founders who’ve built real product brands.
Each module is paired with strategic tools, templates, and worksheets and a clear outcome to keep you moving.
By the end of this course, you won’t just know what to do.
You’ll have done it.
WITH PRODUCT TO PROFIT YOU WILL:
Have your brand identity built and your site done ready to push live
Have your product photoshoot and first campaign locked in
Have a sales system in place ready to launch your brand out in to the word
Have your product and packaging ready to ship
NEON LAB
NEON Lab is our consultancy studio where we collaborate with founders to refine positioning, craft storytelling and guide creative direction.
Whether you are at the beginning of your journey, managing growth or preparing to scale, we help your brand take shape in a way that feels authentic and future-proof.
TESTIMONIALS
“I didn’t realize how much time I was wasting second-guessing myself. I’d tweak my prices 100 times, then hide. After going through your pricing module, I finally got the courageto sat down, do the math once, and for the first time I felt calm pressing publish. It’s wild how much headspace that frees up. I sold 3 yesterday, so thank you, the course already paid for itself!” — L.S.
“I signed up thinking I’d get tips on marketing but I ended up with a completely new mindset. I stopped comparing myself to people on Instagram and started focusing on what’s sustainable for me. For the first time, I actually believe this can be my career and not just a phase. That belief changes how I show up every single day.” — E.F.
“The Neon Lab session gave me permission to think bigger. I came in wanting to tweak my packaging but walked out with a plan for scaling my WHOLE product line!! It was the first time someone treated me like a founder with vision instead of just a maker. It has completely changed how I see myself.” — S.B.
“When I booked Neon Lab, I thought we’d just tidy up my brand identity and make me look more professional. What actually happened was that you pushed me to stop hiding and name the kind of founder I want to be. That conversation made me scrap my old plan and rebuild from a place that feels way more aligned. It’s terrifying, but also the first time I’ve felt like the CEO of my own business instead of an intern running around!!” — T.V.
INSIDE THE STUDIO:
MONTHLY PLAYLIST
BOOK CLUB
FAQs
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Yes. If you’re still in the idea phase, SON gives you the blueprint so you don’t waste years (and money) figuring it out the hard way.
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No. If you can make, we can show you how to make it profitable.
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Yes. Once you’re in, you’re in. All our courses are lifetime access. -
Yes. All you need is WiFi and the drive to build your brand. -
Yes. You can pay in 6 monthly installments to make the flagship course easier to access because building a brand shouldn’t mean draining your bank account upfront.
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We offer a 14-day money-back guarantee on the flagship course. If you join and realise it’s not for you, email us and we’ll refund you. No drama.