2025 HOLIDAY SALES E-BOOK
Make Q4 Your Most Profitable Season Yet.
NO chaos, NO burn out.
A handbook for product founders: timelines, campaigns, messaging, templates — all in one holiday strategy guide.
Why does Q4 seem so seamless for other brands?
They glide through Black Friday with perfect emails, sold-out collections, and “Thank you for the love!” posts.
Meanwhile, you're in a group chat spiral about whether 15% off is enough, your promo calendar is mostly vibes, and your shipping cutoff? TBD.
You're trying to do too much without a plan.
The Holiday Handbook is your calm, clear, color-coded guide to surviving (and maybe even enjoying?) the busiest six weeks of the year.
So that when December hits, you're not playing catch-up, you're already sipping your coffee, watching the orders roll in, pretending this is just how you always operate.
The holiday ebook will take you from not knowing where your next sale is coming from to stripe pings daily…
THIS WILL BE YOUR 4 PHASE ROADMAP:
(Phase 01) Foundation & Offer Positioning
Lay the groundwork that makes the rest of your season easy.
✅ Define your goals and key products for the season
✅ Map out stock, packaging, and shipping deadlines
✅ Refresh your site and listings for gifting season
✅ Build your early buzz plan and teaser content
Outcome: clarity, direction, and a calendar you can stick to.
(Phase 02) Launch & Build Momentum
Turn planning into movement.
✅ Set up your offer stack and price strategy
✅ Plan your main campaign and build out the content
✅ Send your launch emails and run your first mini push
✅ Keep engagement high through stories, reels, and collaborations
Outcome: visibility, excitement, and consistent daily sales.
(Phase 03) Maximise and Maintain
The busiest part of the season — managed with structure.
✅ Use the ready-to-send emails for shipping cut-offs and last calls
✅ Learn exactly when and how to use urgency without discounts
✅ Track your daily numbers with the campaign sheet
✅ Keep customers informed and coming back for more
Outcome: steady results through December, without chaos.
(Phase 04) Retain and Reset
Close the season with strength and set up the new year.
✅ Follow the January retention plan to keep your buyers engaged
✅ Create post-holiday content that converts browsers into customers
✅ Review your season, record lessons, and plan early for next year
✅ Reconnect with your audience in a fresh, grounded way
Outcome: momentum that carries into the new year instead of crashing after Christmas.
WHO THIS IS FOR
✹ Product founders who want their most profitable Q4 yet
✹ Creatives who love their product but need a clear plan to sell it
✹ Makers who’ve done the work all year and want it to pay off
✹ Brands ready to grow without the burnout that usually comes with it
You don’t need a huge audience, just a product you believe in and the willingness to follow a proven plan.
TESTIMONIALS
“I didn’t realize how much time I was wasting second-guessing myself. I’d tweak my prices 100 times, then hide. After going through your pricing module, I finally got the courageto sat down, do the math once, and for the first time I felt calm pressing publish. It’s wild how much headspace that frees up. I sold 3 yesterday, so thank you, the course already paid for itself!” — L.S.
“I signed up thinking I’d get tips on marketing but I ended up with a completely new mindset. I stopped comparing myself to people on Instagram and started focusing on what’s sustainable for me. For the first time, I actually believe this can be my career and not just a phase. That belief changes how I show up every single day.” — E.F.
“The Neon Lab session gave me permission to think bigger. I came in wanting to tweak my packaging but walked out with a plan for scaling my WHOLE product line!! It was the first time someone treated me like a founder with vision instead of just a maker. It has completely changed how I see myself.” — S.B.
“When I booked Neon Lab, I thought we’d just tidy up my brand identity and make me look more professional. What actually happened was that you pushed me to stop hiding and name the kind of founder I want to be. That conversation made me scrap my old plan and rebuild from a place that feels way more aligned. It’s terrifying, but also the first time I’ve felt like the CEO of my own business instead of an intern running around!!” — T.V.
BONUS: The Founder Visualisation Session
Specifically designed for product founders to shift how you see your brand, your customer, and your positioning in the market.
What happens in 20 minutes:
Break through mental blocks about what you “should" charge
Visualise your ideal customer's buying journey and decision-making process
See your product through fresh eyes and identify untapped value
Align your internal narrative with your external pricing strategy
This visualisation alone has helped founders justify price increases of 30-50% because they finally saw their product's true position in the market.
About School of NEON
Schoo of NEON is a business school for product-based founders who are building slow, beautiful, intentional brands and want to scale with clarity, not chaos.
We teach:
How to price sustainably
How to build brands that feel like art but sell like strategy
How to grow in a way that respects your values, your time, and your margins
We've worked with fashion brands, ceramics studios, design-led product founders, and indie labels across Europe, Australia, and beyond.
This is your in.
30-DAY MONEY-BACK GUARANTEE
We created this handbook to give you clarity, structure, and calm through the busiest season of the year.
If you dive in and feel it isn’t helping you plan or execute your holiday strategy more confidently, we’ll refund you in full - no hesitation, no hard feelings.
You have 30 days from your purchase to request a refund.
THIS IS EVERYTHING YOU GET TODAY:
The full 2025 Holiday Handbook (instant download) — your four-phase roadmap for a calm, structured, and profitable Q4.
Ready-to-use checklists, calendars, and templates — practical tools that keep you organised and on track.
Email and caption prompts for each phase — guided copy frameworks that help you write faster and sell with clarity.
January follow-up strategy — a retention plan to turn holiday buyers into long-term customers.
Founder Visualisation (bonus) — a short guided exercise to align your mindset and vision before launch.
Lifetime access and future updates — use it every season and get all future improvements.
SPECIAL OFFER PRICE £19
LIFETIME ACCESS. 30-DAY MONEY-BACK GUARANTEE
FAQs
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Instantly. Once you complete your purchase, you’ll receive a download link straight to your inbox. You can start using it right away
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Product-based founders, makers, and creatives who want structure, focus, and a plan for the busiest time of year. Whether you’re just starting out or scaling, it’s built to fit any stage.
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Not at all. The handbook is structured in four clear phases so you can jump in at any point and catch up fast. Even if you start mid-season, you’ll still get results.
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No. The strategies are designed for organic growth using email, social media, and storytelling. Ads are optional, and the handbook explains how to use them simply if you choose to.
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It’s a downloadable PDF that you can view on any device or print if you prefer to work on paper.
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Yes. You get lifetime access and future updates, so you can reuse the structure and templates every year.
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The handbook is self-paced, designed for independent founders who want clarity and autonomy. But you’ll get email support if you have technical issues accessing your download.
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If you use the handbook and don’t feel more confident and organised after 30 days of using it email us at hello@schoolofneon.com and we’ll refund you - no questions.